How To Write A Sample
Business Marketing Plan

women writing a sample business marketing plan

A sample business marketing plan is a critical element of any business. The long-term success of your business will depend on it. This plan helps in shaping the objectives and needs of your company and helps you identify what, when and how your company will present all its services, products and brand to the general public.

I’ve come across a variety of business people who do not take the time to undertake this very important task, don’t be one of them. When developing your marketing plan you should strive to create a very tangible print statement of goals as well as the strategies that will help in achieving these goals.

It is equally important to review this statement at periodic intervals to judge whether the plan in being followed effectively. If required, the sample business marketing plan can then be either updated or revised and this will then be your final draft.

These are the 5 steps that you will ideally follow while setting up your marketing plan:

Create A Mission Statement – Developing a mission statement for your marketing plan is the first step. This is more of a specific goal statement for your marketing department. The goal of your business should be outlined in a clear manner but you should also ensure that they are attainable ones.


Target Market- Identifying your target market very clearly is the second step. Attempting to market your services or products just about everyone is impractical. The reason for this is simple. It is just not a cost-effective proposition to get the word out to everyone in comparison with the expected profits. Smart marketing is about marketing your products to a niche. This I find is the most common mistake made.


Clarity In Services And Products- This third step may seem to be an obvious one but taking time to identify the products and services with clarity can help in presenting them effectively. Having a more focused statement of all the products and services ensures that your company will develop a presentation that will not leave customers with question marks in their heads.


Clarity In Marketing Strategies- Once all the other elements have been set in place, your marketing team can then develop various marketing strategies for the sample business marketing plan. There are numerous perspectives and concepts that may be followed and brainstorming is an essential part of any marketing strategy.


Marketing Media-You will have to decide what you want in terms of print media. You can print flyers, brochures and pamphlets. You can also choose to send out mailers in specially-printed envelopes and also distribute company stickers and other small printed goodies. The next stop is internet-based marketing. In today’s highly-digitized world, this is something you can’t really do without. You can advertise on search engines, and partner websites or even via social networks which will give you a wider reach.

Additional Efforts

Depending on the service or product that needs to be marketed, your company can also make use of various other marketing strategies and techniques.

Sample giveaways of products, special sales and promotional events, local training programs and press releases can all be incorporated into your sample business marketing plan.

marketing strategy and techniques

All your marketing strategies should be a reflection of the product, your audience, as well as the services provided. Other important factors that you would need to take into consideration are the timeline for achieving all the goals, the available advertising budget for and the expected ROI.

I have some solid knowledge in creating sample business marketing plans and I have also seen the common mistakes most businesses tend to make. If you are looking for suggestions or you need someone to make sure you are on the right track, drop me an email. I’d be glad to help.

Back to Business Marketing Plan Main Page

Return to Starting a Business Home from Sample Business Marketing Plan